The Hartford Digital Product Manager, Group Benefits in HARTFORD, Connecticut

Title: Digital Product Manager, Group Benefits

Location: United States-Connecticut-Hartford

Job Number: 1800916

The Hartford is seeking a digital professional to support the transformation and management of our digital experiences supporting Group Benefits stakeholders. The role includes partnering in agile and cross functional teams to translate customer needs and business objectives into market leading customer experiences that result in measurable outcomes. The successful candidate will work closely with digital product owners to create innovative, best-in-class customer-facing digital experiences that enable marketing, sales and service through our portals and other digital channels. The individual will work with research, analytics and user experience design teammates to assimilate data, create and test insights, define opportunities, and execute new and optimized capabilities that enable customer satisfaction, retention and operational efficiency. The individual will also contribute to the digital strategy and roadmap, define customer journeys and capabilities, prioritize and lead agile work streams. Digital is a critical enabler of the Group Benefits strategy, providing this individual the opportunity to be challenged and to make meaningful business impact.

The qualified individual will have experience working with digital/technology implementations, process improvement and project management. Passion for customer experience and bias for data-driven insight to guide decisions and actions are crucial. Outstanding communication skills, both verbal and written, and a clear preference for working collaboratively in a team environment are essential. This role demands a high performing individual contributor who is able to balance multiple responsibilities and priorities. The role will report to the Director of Digital, Group Benefits within the Enterprise Marketing organization.


  • Product manager for critical aspects of the group benefits digital portfolio

  • Partner with the product owners to set priorities for experiences, enhancements and capabilities needed to achieve targeted results over time. Achieve consistent, measurable results (cost-benefit analysis)

  • Drive journey mapping/design thinking activities to determine customer centered objectives and design of processes that span online and offline experiences

  • Integrate with marketing, operations ,research, analytics, design and IT to determine opportunities ,define solutions and prioritize execution to support growth, influence preference and reduce operational costs via digital engagement

  • Execute on digital capability/technology investments and enhancements. Ensure on time and on budget delivery of new capabilities

  • Perform analysis and determine trends related to usage and adoption of digital services

  • Responsible for using fact base to enroll key stakeholders in the case for change

  • Establish key metrics and reporting for digital performance – including online and offline data and voice of the customer



  • Minimum 3 years of experience in customer experience execution - digital/online/mobile experiences or similar focus in digital marketing, operations or IT

  • Experience in group benefits, insurance or financial services is a must. Direct group benefits business experience preferred

  • Strong ability to influence decision-making and create compelling business cases to secure buy-in and progress

  • Adept at working within a heavily matrixed environment. Ability to work in a team environment and navigate effectively with different constituencies in achieving goals

  • Ability to clearly articulate business requirements/user stories and translate business needs into digital experience solutions

  • Prior experience working with analytics tools and data to create insight and present opportunity

  • Experience working with technology implementations, preferably in agile/scrum

  • Self-motivated individual with demonstrable ability to handle multiple high-priority demands, manage expectations and achieve objectives

  • College degree required with a business, marketing/advertising, IT or closely related major

Behaviors at the Hartford

  • Deliver Outcomes – Demonstrate a bias for speed and execution that serves our shareholders and customers.

  • Operate as a Team Player – Work together to drive solutions for the good of The Hartford.

  • Build Strong Partnerships – Demonstrate integrity and build trust with others.

  • Strive for Excellence – Motivate yourself and others to achieve high standards and continuously improve.


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At The Hartford, our compensation philosophy is simple: we pay competitive base salaries and reward performance. In addition, you will be eligible to participate in our comprehensive benefits program including Medical, Dental, Life and Disability Insurance, a 401K Plan, an Employee Stock Purchase Plan and more.

Equal Opportunity Employer / Females / Minorities / Veterans / Disability / Sexual Orientation / Gender Identity or Expression / Religion / Age


Job: Digital Marketing

Primary LocationUnited States-Connecticut-Hartford

Other Locations


Job LevelIndividual Contributor

Education LevelBachelor's Degree (±16 years)

Job TypeStandard

ShiftDay Job

Employee StatusRegular

Overtime StatusExempt


PostingMar 22, 2018, 11:46:41 AM

Remote Worker OptionNo

The Hartford is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, sex, religion, age, national origin, disability, veteran status, sexual orientation, gender identity or expression, marital status, ancestry or citizenship status, genetic information, pregnancy status or any other characteristic protected by law. The Hartford maintains a drug-free workplace and is committed to building inclusion and leveraging diversity.