The Hartford Senior Digital Analyst in CHARLOTTE, North Carolina

Title: Senior Digital Analyst

Location: United States-Connecticut-Hartford

Other Locations: United States-North Carolina-Charlotte

Job Number: 1801127

As an integral member of the Digital Analytics team, the successful candidate will work directly with the lines of business to develop, maintain and enhance reporting and analytics capabilities (online, offline, and mobile) by providing thorough analysis and insight into customer behavior, activities and preferences across various channels. To facilitate this goal, the position works closely with the business to provide reporting, analysis and data-supported decision making tools to shape the current and future digital strategy of the organization.

Using data from various sources (online, offline/Data Warehouse, third party, etc.) the incumbent will clearly identify and recommend actions to improve the overall effectiveness and efficiency of the digital channel, processes and marketing campaigns, while maintaining a path toward growth within the business line. This role will develop clear business and measurement objectives for each digital initiative through collaboration with internal customers and marketing team members.

This position requires strong analytical skills, an eye for numbers, intellectual curiosity, proficiency at problem solving, an understanding of digital and traditional media, and strong presentation skills. Most importantly, the successful candidate should have a strong desire to help shape the organization’s digital commerce future.

Specific deliverables include:

Develop a true working partnership with the various lines of business to design and implement a comprehensive strategy to support existing and future digital business initiatives. Become immersed in the process, business objectives and data to provide deep insight and analytical value to the organization to shape digital projects.

  • Work with the line of business to develop an effective set of dashboards, reports, KPIs and metrics to inform day-to-day business decisions and to expose areas of opportunity. These reports will be used by our business-partners to better understand the effectiveness of web site behavior, decision making, web site optimization, business impact, social media effectiveness and marketing campaign management.

  • Prioritize requests to deliver reports/analysis and projects

  • Leverage appropriate resources to guide the development of enhanced (ad hoc) analyses for the business to provide insight in short, medium and long-term strategic initiatives. Utilize new tools and reporting techniques to identify areas of opportunities for business growth.

  • Interpret online and offline behavior from various data sources with a focus on strengthening The Hartford's web experience. Facilitate conversations with stakeholders, technical and analytical resources to focus on key performance indicators such as acquisition, conversion and retention to ensure that the proper value is associated with the data or data combinations. Utilize data sources to stitch together a comprehensive customer-centric view of our digital properties. This will span online and offline data sources (the web, call centers, policy and demographics) to be presented to line of business owners for improvements or system/process performance.

  • Generate effective and persuasive analytical reports to be presented to key stakeholders at all levels of the organization.


  • Minimum of 2 years analytics experience, preferably within business-to-business and business-to-consumer industry with relevant experience.

  • Experience preferred with web analytics tools such as Google Analytics, Adobe Data Workbench, Adobe Analytics, Coremetrics, or Webtrends.

  • Minimum of 2 years business analysis experience. Includes understanding business drivers and expertise in reporting tools, such as: Excel, Business Objects, SAS, R, etc.

  • Exposure to data extraction tools: SQL Navigator, Toad or SAS.

  • Ability to build cooperative, productive relationships with internal clients and vendors and interact effectively with all levels of management.

  • Ability to combine customer-based information with understanding of the industry and company to create insights and influence idea development and decision-making processes. Track record for fostering open and rapid communication, influencing for impact and negotiating for success.

  • Effective written and verbal communication skills, including the ability to interact within all levels of the organization.

  • Strategic Thinking/Agility: Good understanding of the business challenges, needs, and expectations of a wide range of customers across multiple business segments. Ability to link web analytics to the business drivers and competitive environment

Behaviors at the Hartford

  • Deliver Outcomes – Demonstrate a bias for speed and execution that serves our shareholders and customers.

  • Operate as a Team Player – Work together to drive solutions for the good of The Hartford.

  • Build Strong Partnerships – Demonstrate integrity and build trust with others.

  • Strive for Excellence – Motivate yourself and others to achieve high standards and continuously improve.

What Else Can You Tell Me?

  • The Hartford is committed to the education and growth of our Information Technology Professionals. A number of IT Certifications are available to enhance your career and growth potential. IT Professionals at The Hartford may qualify for a stipend up to $1000 per year for additional certifications

Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression


Job: Digital Marketing

Primary LocationUnited States-Connecticut-Hartford

Other LocationsUnited States-North Carolina-Charlotte


Job LevelIndividual Contributor

Education LevelBachelor's Degree (±16 years)

Job TypeStandard

ShiftDay Job

Employee StatusRegular

Overtime StatusExempt

TravelYes, 10 % of the Time

PostingApr 12, 2018, 8:58:21 AM

Remote Worker OptionNo

The Hartford is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, sex, religion, age, national origin, disability, veteran status, sexual orientation, gender identity or expression, marital status, ancestry or citizenship status, genetic information, pregnancy status or any other characteristic protected by law. The Hartford maintains a drug-free workplace and is committed to building inclusion and leveraging diversity.