The Hartford Digital Product Manager, Group Benefits in HARTFORD, Connecticut
Title: Digital Product Manager, Group Benefits
Location: United States-Connecticut-Hartford
Job Number: 1702303
Digital Product Manager, Group Benefits
The Hartford is seeking a digital professional to support the transformation and management of our digital experiences supporting Group Benefits stakeholders. The role includes partnering in agile and cross functional teams to translate customer needs and business objectives into market leading customer experiences that result in measurable outcomes. The successful candidate will work closely with digital product owners to create innovative, best-in-class customer-facing digital experiences that enable marketing, sales and service through our portals and other digital channels. The individual will work with research, analytics and user experience design teammates to assimilate data, create and test insights, define opportunities, and execute new and optimized capabilities that enable customer satisfaction, retention and operational efficiency. The individual will also contribute to the digital strategy and roadmap, define customer journeys and capabilities, prioritize and lead agile workstreams. Digital is a critical enabler of the Group Benefits strategy, providing this individual the opportunity to be challenged and to make meaningful business impact.
The qualified individual will have experience working with digital/technology implementations, process improvement and project management. Passion for customer experience and bias for data-driven insight to guide decisions and actions are crucial. Outstanding communication skills, both verbal and written, and a clear preference for working collaboratively in a team environment are essential. This role demands a high performing individual contributor who is able to balance multiple responsibilities and priorities. The role will report to the Director of Digital, Group Benefits within the Enterprise Marketing organization.
Product manager for critical aspects of the group benefits digital portfolio
Set priorities for experiences, enhancements and capabilities needed to achieve targeted results over time. Achieve consistent, measurable results (cost-benefit analysis)
Drive journey mapping/design thinking activities to determine customer centered objectives and design of processes that span online and offline experiences
Integrate with marketing, operations ,research, analytics, design and IT to determine opportunities ,define solutions and prioritize execution to support growth, influence preference and reduce operational costs via digital engagement
Execute on digital capability/technology investments and enhancements. Ensure on time and on budget delivery of new capabilities
Perform analysis and determine trends related to usage and adoption of digital services
Responsible for using fact base to enroll key stakeholders in the case for change
Establish key metrics and reporting for digital performance – including online and offline data and voice of the customer
Minimum 3 years of experience in customer experience execution - digital/online/mobile experiences or similar focus in digital marketing, operations or IT
Experience in group benefits, insurance or financial services is a must. Direct group benefits business experience preferred
Strong ability to influence decision-making and create compelling business cases to secure buy-in and progress
Adept at working within a heavily matrixed environment. Ability to work in a team environment and navigate effectively with different constituencies in achieving goals
Ability to clearly articulate business requirements/user stories and translate business needs into digital experience solutions
Prior experience working with analytics tools and data to create insight and present opportunity
Experience working with technology implementations, preferably in agile/scrum
Self-motivated individual with demonstrable ability to handle multiple high-priority demands, manage expectations and achieve objectives
College degree required with a business, marketing/advertising, IT or closely related major
Behaviors at the Hartford
Deliver Outcomes – Demonstrate a bias for speed and execution that serves our shareholders and customers.
Operate as a Team Player – Work together to drive solutions for the good of The Hartford.
Build Strong Partnerships – Demonstrate integrity and build trust with others.
Strive for Excellence – Motivate yourself and others to achieve high standards and continuously improve.
WHY JOIN THE HARTFORD?
Visit our website to learn about The Hartford’s recognition. Information about the company and its product offerings is available at www.thehartford.com at http://www.thehartford.com/ .
Join us on Facebook at www.facebook.com/TheHartford .
Follow us on Twitter at www.twitter.com/TheHartford .
WHAT IS THE COMPENSATION OPPORTUNITY?
At The Hartford, our compensation philosophy is simple: we pay competitive base salaries and reward performance. In addition, you will be eligible to participate in our comprehensive benefits program including Medical, Dental, Life and Disability Insurance, a 401K Plan, an Employee Stock Purchase Plan and more.
Equal Opportunity Employer / Females / Minorities / Veterans / Disability / Sexual Orientation / Gender Identity or Expression / Religion / Age
* NO AGENCIES PLEASE *
Job: Digital Marketing